The Design

Art Direction ⇒ The (Visual) Design

Art Direction: the visceral resonance of how a piece of work feels. In other words, what you feel in your gut when you look at a website, app, or any piece of design work. Usually described in touchy-feely words like elegant, grungy, retro, and more. - Dan Mall

Visual Elements

Component	Art Direction	Design
Color
Typography
Composition
Tone or Mood
Overall Impression
etc.

Personal Branding

• Do the chosen design decisions support your Personal Brand?

• Is your Personal Brand clearly communicated?

What is a Style Tile?

Style Tile Components

• Consistent Style Components. Examples

  • Images and captions a visually consistently

  • Headings and sub headings are same size, kerning, color, etc.

  • Layout and composition is consistent with variations for visual interest

• Fonts

• Colors

• Textures and/or Patterns

• Other visual assets