Exercise : Creative Briefs

Overview

• Design a Creative Brief for your company and its services

• Define fields that are relevant to your project needs

• Create a reusable - and future editable - template

Requirements

• Pick your own tools.

  • What tools will make future edits easier?

• Create a Creative Briefing Questionnaire

  • What questions do you need addressed?

• Create a Creative Briefing Template

  • From the questions, what answers do you have?

• Pick your own layout e.g. letter, tabloid, legal, etc.

  • What layout best supports your goals?

• Export to PDF

Part 1: Creative Briefing Questionnaire

1. Refer to the Creative Briefing Questionnaire

427KB

Creative_Briefing_Questionnaire.pdf

PDF

Open

1. Determine which questions apply to your company's projects

2. Pick 10 or more questions

3. Create a Creative Briefing Questionnaire per requirements above

4. Export to PDF

Part 2: Creative Brief Template

1. Refer to the 10 Things to Include in a Creative Brief. Also see past Student Examples.

425KB

10_most_important_things.pdf

PDF

Open

1. Required fields

   • Project Name

   • Client

   • Hours

   • Budget

   • Contact

   • Dates

2. Add 5 or more additional fields relevant to your company's projects and/or services

3. Create a Creative Brief Template per requirements above

4. Export to PDF

References

• What is a Creative Brief? from LinkedIn Learning

Grading Rubric

Item	Points
Creative Briefing Questionnaire with 10 or more questions	10
Creative Brief Template with required fields plus 5 more more additional fields	10
Exported PDF for Creative Briefing Questionnaire	5
Exported PDF for Creative Brief Template	5
Submitted to Canvas by due date	5